The Tuta Tuta project launched during February 2017 in Jordan. Funded by the Stavros Niarchos Foundation, the program aimed to promote frequent reading by parents and caregivers to Syrian refugee children.

The Worldreader Kids - Tuta Tuta mobile app allows parents and caregivers to access 250 free high-quality Arabic and English books for all children up to 12 years of age. Worldreader worked with leading Arabic children’s publishers to bring together a collection of storybooks for children that helps develop reading skills, fosters imagination and opens a diverse collection of books to families previously unable to afford books. The Worldreader Kids - Tuta Tua app is promoted via an innovative mobile reading program designed to encourage frequent reading to young children in Jordan which launched in 2018.

Ahmad, Wo’ood, and their four children, are Syrian refugees living in Jordan. Ahmad tells us that the conflict in Syria has been particularly hard on the children. He believes the books on his mobile phone can help.